The Jaguar Land Rover Essay Example | Topics and Well Written Essays - 4500 words

The Jaguar Land Rover - Essay Example The company has been able to market its brands through various avenues which include the Jaguar Heritage Museum which was established in 1998. The museum has served as a platform for promoting the brands at home. Competition from other players in the industry such as the BMW brands has always revolutionized the market trend. This has led to more innovative brands aimed at putting the organization at the top (SHAPIRA, 2002). The recent urge to manufacture the electric car is motivated by the rivals’ move to manufacture the stylish and modern car. In line with this, the company needs to open up new supply chains, since the existent ones may not serve the desired interests of the new car. The electric car is a new innovation that has not been understood by most of the consumers and this implies that new supply chains and relative management designed to fit the interests of this category of consumers needs to be created (SIMS, 2004). The process of opening the new supply chains is intensive and needs deep considerations of the internal suppliers in term of cost, competence, efficiency and extent of expanding the current market niche (SHAPIRA, 2002). Consideration of these factors it implies that, a due process of decision making should be followed to ensure the right choices are made. It is imperative to note that, the process of selecting the suppliers from across the internal arena is a complex activity which if done wrongly may lead to the fall of the organization in terms of meeting the market demands and expanding the market niche.